Branded Content

At Pixelated Ideas, we believe branded content should feel less like an ad and more like a story worth telling. Whether it’s a docuseries about athletes defying time, a founder’s journey told from behind the bar, or immersive content that blends tech with transformation, we create films that move people and align seamlessly with brand values. Our work doesn’t interrupt the audience;it invites them in.

Tito’s Stories: “Cheers to Twenty”

To celebrate the 20th anniversary of Tito’s Handmade Vodka, we created a cinematic video series spotlighting the man behind the bottle. “Cheers to Twenty: The Tito Stories” invited viewers to pull up a barstool and hear firsthand how Tito Beveridge built a Texas vodka empire with heart, grit, and good stories.

The Approach

  • A simple, conversational format that felt personal and honest

  • Stories backed by archival press footage to show how far the brand had come

  • A warm, inviting tone that made you feel like you were sitting with Tito himself

Concept & Execution

Shot in classic Texas watering holes like The Saxon Pub, each short film placed Tito at the bar, chatting with a bartender and sharing real stories from the early days of Tito’s—infused with archival news footage, warmth, and wit. The aesthetic blended classy with rustic: cocktail glasses, vintage signage, worn bar tops, and soft lighting brought the tone home.

Why It Worked

The campaign honored the brand’s roots and founder while reinforcing Tito’s approachable charm. It wasn’t just about vodka—it was about values, storytelling, and the kind of place where great drinks and better conversations happen.

🎮 Nike+ Kinect Training

Move Better. Train Smarter.


Immersive, interactive storytelling to promote product innovation and personal transformation

We partnered with Xbox and Nike to bring personal training into living rooms around the world through the power of Xbox Kinect. Nike+ Kinect Training was more than a game, it was a fully customized fitness program that responded to your movements in real time and adapted based on your progress.

Our job? To make that tech feel human. We built cinematic content and launch videos that showed how world-class athletes and everyday users alike could train with Nike’s elite coaching systems without ever setting foot in a gym.

📊 Campaign Highlights

  • Climbed to the top of the Xbox fitness chart upon launch

  • Earned Cannes Lions and One Show awards for innovation and branded entertainment

  • Played a key role in launching Nike’s Fuel ecosystem, driving product integration across devices and apps

  • Reached millions of views globally across launch films, YouTube, and social

Why It Worked

  • Emotion meets innovation: The launch film and campaign videos weren’t just about features—they told a story of transformation, dedication, and possibility.

  • Seamless product integration: We let the tech shine, but wrapped it in human stories that were aspirational and relatable.

  • Cultural relevance: The campaign dropped at a time when home fitness and gamification were just starting to converge, making it both timely and forward-thinking.

The Takeaway

Nike+ Kinect Training was branded content at its boldest—fusing product, story, and emotion into an immersive user journey that inspired people to move more and push further.

🏃‍♂️ Michelob ULTRA – Beat My Best


Performance-focused storytelling to support content marketing goals around wellness, balance, and brand loyalty

What happens when elite athletes past their prime challenge their former selves?

Beat My Best is a branded docuseries we produced for Michelob ULTRA that follows retired pros as they attempt to train, push, and grow then return to the arena to see if they can outperform their younger selves. It's a high-stakes, deeply personal journey about resilience, discipline, and the thrill of competing against time.

Why It Worked

  • Human-first storytelling: Each episode focused on the mindset, emotions, and transformation of the athletes not the product.

  • Brand-aligned themes: Michelob ULTRA’s core message “balance between fitness and enjoyment” was baked into the DNA of every story.

  • Strategic reach: Though built for entertainment, the series was structured to fuel content marketing across platforms (YouTube, social, earned media, and more).

The Takeaway

Beat My Best was more than a docuseries. It was a brand anthem told through real people, designed to make you feel something and associate that feeling with Michelob ULTRA.

📊 Campaign Results

  • 50 million video views across digital platforms

  • Over 258 million impressions generated

  • 88 million PR impressions, with coverage from major outlets like Forbes, Yahoo News, and CBS Sports Network

  • 16.7% increase in on-premise sales, making it the top-performing AB InBev brand in that channel