What is Content Marketing?
Content marketing is a strategic approach to creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience with the goal of driving profitable customer action.
Unlike traditional advertising, content marketing focuses on storytelling, education, and emotional connection. It builds trust by delivering information your audience actually wants whether that’s through short documentaries, how-to videos, social campaigns, branded series, or blog content.
At Pixelated Ideas, we use content marketing to turn brand values into authentic stories that resonate. From community spotlights to athlete comebacks to mission-driven campaigns, we create content that moves people and drives results.
L’Oréal Beauty Tutorials & Masterclasses
We partnered with L’Oréal to produce a suite of branded beauty content that educated and inspired their audience across multiple platforms. From the Giorgio Armani Master Class featuring celebrity makeup artist Tim Quinn’s Red Carpet Look, to the Matrix Masterclass with Ammon Carver’s pro tips on transforming straight hair into soft waves, each video delivered high-end expertise in a relatable, accessible format. We also collaborated with beauty influencer Tati on Beauty 101: How To Give Yourself A Home Facial, created for L’Oréal’s makeup.com microsite. These stylish, step-by-step tutorials blended editorial polish with authentic voices to boost engagement and build brand authority.
Auto Center – Presented by Mobil 1 & eHow
We partnered with eHow and Mobil 1 to create Auto Center, a content marketing series hosted by Chris Duke that delivers actionable advice for car owners of all kinds. From engine repair and performance upgrades to boosting gas mileage and maintaining electric and hybrid vehicles, each episode offers practical how-tos designed to empower viewers and build brand trust. Whether you're a DIY mechanic or just trying to take better care of your ride, Auto Center blends expert insight with Mobil 1’s industry authority to drive real engagement.
Target & eHow – Get Involved
In partnership with Target and eHow, we produced Get Involved a family-friendly video series packed with fun, hands-on activities for parents and kids to do together at home. Designed for the summer months, each how-to video encouraged creativity, curiosity, and quality time. In the episode "How to Make Elephant Toothpaste", we showcased a playful science experiment that’s as educational as it is explosive. This series exemplified purpose-driven content marketing, helping Target connect with families through meaningful, memorable experiences.
Samsung – Home Movie Film School
We teamed up with Samsung to create Home Movie Film School, a branded educational series designed to help everyday creators elevate their video skills using the power of their Samsung devices. Hosted by filmmaker Casey Ford Alexander, the series offered practical tips and cinematic techniques to make home movies look professional. In the episode "What to Shoot", Casey guided viewers through framing, story structure, and visual inspiration — empowering audiences to capture meaningful moments with confidence. The series blended brand utility with creative inspiration, making it a standout example of effective content marketing.
RadioShack – Socially Connected
In 2012, we partnered with RadioShack and eHow to create Socially Connected, a branded video series that helped everyday users understand emerging platforms like Twitter, Facebook, and Instagram. Hosted by tech expert Carly Knoblauch, the series broke down the basics of social media and digital communication at a time when many were just beginning to log on. It also played a key role in launching the eHow Tech channel, serving as one of its flagship series. Equal parts educational and approachable, Socially Connected is a fun time capsule of early digital life and a reminder that good content marketing meets people right where they are, even in 2012.
