At Pixelated Ideas, we thrive in the unscripted. Whether crafting emotional journeys or adrenaline-fueled showdowns, we’ve built reality and competition series that break through the noise. From Emmy-winning Olympic stories to high-stakes bartending battles in Vegas, our team brings heart, grit, and unforgettable characters to the screen.
🏀 GM School
What does it take to run an NBA team? GM School put that question to the test, challenging superfans to step into the shoes of a general manager and make real-time decisions on trades, drafts, and roster management all under the scrutiny of NBA executives. As Story Producer and Post Producer, Will oversaw the narrative structure and led the post-production team, shaping each episode’s arc and ensuring the series delivered drama, clarity, and authenticity. From strategy sessions to boardroom showdowns, GM School offered fans an unprecedented look at the business side of basketball.
🎧 Role: Story and Post Producer- Will Deloney
🎬 Director: Eric Conte
🗓️ Client: NBA TV
🏅 My First Time: Winter Olympics
Airing during NBC’s Winter Olympics coverage, this heartfelt docuseries featured athletes competing on the world’s biggest stage for the very first time. As Story Producer, Will helped craft deeply personal narratives that resonated with global audiences. The series was honored with an Emmy for Outstanding Sports Programming Special.
🎧 Role: Story Producer- Will Deloney
🎬 Director: Rachel Kamrasch
🗓️ Client: NBC Universal
🍸 On the Rocks
Set against the dazzling backdrop of Las Vegas, On the Rocks was a national bartending showdown to find America’s top mixologist. With $100,000 on the line, each episode featured intense challenges, celebrity judges, and larger-than-life personalities. Pixelated Ideas helped elevate the series into a must-watch spectacle.
🎧 Role: Story Producer- Will Deloney
🎬 Director: Rachel Kamrasch
🗓️ Client: NBC Universal
🎮 Survive Block Island
Survive Block Island is an innovative reality competition series developed for Rooster Teeth that takes the core mechanics and emotional stakes of Survivor and reimagines them in the world of Minecraft. Across two seasons, twelve competitors are stranded on a custom-built virtual island, divided into teams, and must compete in challenges, form alliances, and vote each other off in their quest to be crowned the last player standing.