SaaS & B2B Content

At Pixelated Ideas, we help SaaS and B2B companies translate complex technologies into human-centered stories that resonate. Whether it’s an AI-driven healthcare solution or a practice growth platform, we specialize in content that builds trust, clarifies value, and drives adoption.

DeepScribe: AI for Medical Documentation

Client: DeepScribe
Industry: HealthTech / AI / SaaS

DeepScribe is an AI medical scribe that automatically transcribes and summarizes doctor-patient conversations in real time, streamlining clinical documentation for healthcare professionals. Backed by Y Combinator and designed by medical professionals, DeepScribe reduces burnout and allows clinicians to spend more time with patients—not paperwork.

We collaborated with DeepScribe to tell the story of how their platform is transforming workflows at Texas Oncology, one of the largest cancer care providers in the U.S. The video features real oncologists sharing how DeepScribe helps them reclaim hours of lost time, improve accuracy, and focus on patient care.

Work Produced:

  • Brand testimonial video

  • Field production with real physicians

  • Location: Texas Oncology clinic

PatientPop (now Tebra): Practice Growth Platform

Client: PatientPop / Tebra
Industry: HealthTech / SaaS / Practice Management

PatientPop, which later merged with Kareo to form Tebra, is a unified platform that helps healthcare practices thrive in the digital age. Tebra provides everything from online scheduling and reputation management to digital marketing and EMR integration—aimed at improving patient experience and practice growth.

We worked closely with the PatientPop team to create a series of video case studies, spotlighting real doctors and practice managers who benefited from the platform. We also produced a 30-second commercial and a series of bumpers, casting actors to portray a multigenerational family and studio doctors to highlight the ease and human benefit of using PatientPop.

Work Produced:

  • Video case studies with healthcare clients

  • 30-second and 1 minute Ads (studio shoot)

  • A series of short bumpers for Social

  • Casting and location production